Case Study
Healthy Care
Healthy Care uses YPB ProtectCode® on its range of vitamin and dietary supplement products since 2020
A leading brand in a competitive nutraceutical industry
Healthy Care, a child company of Nature's Care, is a brand with deep Australian roots, founded in 2006 and now one of the most trusted natural health care brands from the island nation. They have state-of-the-art production facilities nestled between two iconic national parks situated on gorgeous Northern beaches.
Like most consumer-focused brands, Healthy Care has strong goals to expand and meet the expectations of its customers. This means that they need to make an investment in providing high-quality products that can be trusted.
Healthy Care Australia - Performance Overtime
Taking action against counterfeiting, and delivering genuine products to consumers.
Healthy Care looked to brand protection that provides smart packaging to transform its expansion goals into reality. It looked at multiple options over 6 months and found that to meet their customers' expectations, and create a trust for their product they needed an anti-counterfeit and customer engagement solution.
In conclusion to its exploration for a suitable option. Healthy Care found that ProtectCode® would be their best solution to meet their goals.
The integration of ProtectCode® enabled Healthy Care to automatically optimise its product verification and customer engagement infrastructure. The company is able to focus on creating high-quality products without the hassle of worrying about counterfeiters getting their hands on them. They can export to countries within Asia, and be confident that no one will be consuming a knock-off product!
The YPB team have shown a true commitment to the execution and delivery of a
successful QR code roll out for our business. Their communication and support for
every project we have worked with them on has been efficient and delivered on time
and to budget!
Raj Balumuri
Manufacturing / Production Manager
ProtectCode® engagement results
Using the YPB Connect® platform provided with ProtectCode®; the company noticed a number of increased verification scans throughout multiple Asian countries. This continues to indicate a strong desire from their customers to verify their products, and more importantly to engage to find out more about their product information.
The geographic data provided after someone scans the product aided Healthy Care to optimise marketing and production to those regions which led to an increase in sales.
Smart packaging with ProtectCode has opened a new channel for the company’s customers to engage and drive traffic to their website, in turn, this has led to an increase in sales of their products.
YPB's smart and connected packaging technology was able to seamlessly integrate into the labelling process of Healthy Care’s products. This process transformed every one of their products into a digitally connected product efficiently.
ProtectCode® performance results
Grew their email database efficiently
Boosted brand engagement each month there has been an increase in scans
Capture additional consumer analytics
Increased e-commerce sales through reselling and cross-selling products on its campaign landing pages
App & App-less Solutions
Digital and material science solutions to protect your brand, engage your customers, and manage your supply chain
ProtectCode®
Perfect pairing serialised QR code with PIN for product verification.
ProtectCode® Plus
Disruptive anti-copy authentication technology. Easily readable by an unmodified smartphone.
YPB Tracer®
Invisible microparticle technology that can be combined into inks, varnish, plastics and other materials. It cannot be replicated, spoofed, or destroyed.
MotifMicro®
Smartphone readable microparticle technology. Invisible to the human eye. It cannot be replicated, spoofed, or destroyed.
BRANDREPORTER®
The ultimate brand protection solution integrated with ProtectCode serialised codes to enable supply chain visibility, product verification, and customer engagement.